It took a few days, but once my cats tried this strange poof of fabric, they fell in love. They do knead it quite often. Frequently, there will be 2 or even 3 cats kneading it at the same time. A couple of weeks after I purchased it, one of them must have dragged it down the hall from my living room to my bedroom during the night. It just appeared in my bedroom one morning when I woke up. Now it’s rare for me to not find a cat sleeping on it in the morning, even though they have other available beds in my bedroom. I do think for the material involved in making it, that it is a bit over-priced, but then again, my cats like it better than any other bed/cushion they have ever had.