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CatGenie Grants the Litter Free Wishes of L.A. Pet Lovers

Hollywood pop up helps Angelenos support local cat adoptions and the environment

LOS ANGELES, Calif. – September 28, 2009 – The 2000 release of “Meet The Parents” sparked discontent for cat owners across America – Robert DeNiro’s feline could flush, yet they had to deal with a litter box? Nine years later, cat owners are discovering litter-free luxury isn’t just for Hollywood, with thousands flocking to CatGenie’s store, ironically located along the Hollywood Walk of Fame. The Hollywood and Highland location is open from September 5 – October 7, showcasing the world’s only automatic, litter-free cat box, the CatGenie – a home appliance that flushes waste away and, like a cat, washes itself clean.

Visitors to Hollywood and Highland are invited to the CatGenie store   for special events featuring pet behaviorist and expert, Warren Eckstein who partnered with CatGenie for two radiocasts of his syndicated radio show live from the store. The second broadcast is on October 3rd from 11:00 a.m. to 3:00 p.m. CatGenie has also paired with local non profit rescue group, Precious Paws to offer daily cat adoptions in-store. Proceeds from onsite and online sales will benefit Precious Paws throughout the duration of the store.

“The CatGenie is a product you have to see to believe,” says Steven Yampolsky, North American President of PetNovations, Inc., the company behind Cat Genie. “It is not just another litter box. It is the only litter-free cat box. The CatGenie ends the touching, changing, smelling and buying of cat litter.”

Supporters of Precious Paws include Susan Olsen – “Cindy” from The Brady Bunch – who was in attendance during the first radiocast to talk about feline rescue and adoption. “Many would-be cat-friendly households cite the litter box and clean-up as a major deterrent,” says Olsen. “Precious Paws is thrilled to pair with CatGenie to eliminate this messy hurdle and encourage the adoption of cats in Los Angeles.” Olsen will also be in attendance at the October 3rd radiocast.

Indeed, beyond the issue of litter clean-up, the CatGenie also addresses the environmental consequences of the litter box. Each year in the U.S., 60 million cats contribute 8 billion pounds of contaminated, permanent waste to landfills  – a mass that will outweigh the Empire State Building more than 296 times over the course of the felines’ lifetime . The ecological issues associated with cat litter production are also of concern, with the U.S. Geological Society estimating that more than 2.1 million tons of clay is strip-mined annually in order to meet consumer use. While biodegradable and ‘natural’ cat litters are widely available, CatGenie is the only product on the market that meets the U.S. Environmental Protection Agency’s standards for proper disposal of cat waste.  

The CatGenie store is located on level 1, suite 117 in the Hollywood and Highland Center and is open until October 7th. For further information about CatGenie and the quest for a litter-free world visit www.catgenie.com.

About PetNovations

PetNovations, Inc. makes high-tech pet products to enhance the relationship between pets and pet owners. Its flagship product, the CatGenie, is the world’s only self-flushing, self-washing cat box. PetNovations is based near historic Valley Forge in Norristown, Pennsylvania, and was founded by CEO Tal Gordon. A former rocket scientist and longtime entrepreneur, Tal invented the CatGenie to revolutionize the way pet lovers take care of their cats’ sanitation needs. More information is available at www.catgenie.com. 


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